Coming to you live from Pioneertown, California, Ritt Momney, Blu DeTiger, and Goody Grace will be performing live on Lucky Brand’s YouTube and Facebook pages. “Less Noise, More Music” is a charity benefit concert hosted by Rachel Faulkner. The streamed event also serves as a brand activation with sponsors such as Fender, HyperX, KOE, MVMT, Perfect Hydration, Rolling Stone, and Snack Pop. The digital party starts on Saturday, May 22nd, at 4:00 PM PST/7:00 PM EST.
Lucky Brand is taking the initiative to support the suppressed music industry during these challenging times. Alexandra Taylor, SVP, Marketing at Authentic Brands Group, and owner of Lucky Brand, empathizes with the collective by accrediting the memories and unforgettable experiences generated from live music.
Although COVID has forced the music industry to take a step back, it has renewed an utmost appreciation for live performances — that’s where the #SaveOurStages movement comes in.
NIVA’s #SaveOurStages movement was created with the intent to aid in the restructuring of independent venues that closed due to the pandemic. Not only does #SOS assist the independent venues, but they also support the entire community of artists, fans, and industry workers that curate these unforgettable experiences.
Tuning in gives you the chance to support the movement and new artists on the rise. This live stream will be one you don’t want to miss.
Not to mention, The Lucky Brand Music Experience is putting on a killer contest with huge prizes! Now is your chance to enter to win an artist signed concert tee, a Lucky Brand x Fender Guitar, a $2500 Visa Gift Card, and a $500 Lucky Brand Gift Card. RSVP to the event or enter via Lucky’s social channels to complete your submission.
For more information regarding the event and to RSVP, visit: