If you didn’t know it already, elrow has become one of the most prominent international live music party brands. With its uniquely curated concept, there’s no dance party like an elrow dance party. To think that it all started out as a single event put on by its founders in its home city of Viladecans, Spain- to hosting parties all over the world’s most music-savvy cities says it all. While elrow’s dominance is still at its peak in Europe, it’s North American presence is quickly on the come up.
Along with Las Vegas and Miami, New York City has been one of the brand’s primary cities of choice to host it’s epic productions. After a successful Electric Zoo Festival stage ensemble back in 2017 and last year’s stunning Rowlympic Games open-air extravaganza, elrow made its way back to the big apple this summer for another spectacular production. Its most original theme yet, elrow’s most recent Rowllywood fiesta completely lit up The Brooklyn Mirage this past Saturday. A 10+ hour event might sound like a lot to some, but for the elrow family, its just enough to indulge in all the wild shenanigans and live music that the party has to offer.
As always, this year’s largest North American elrow party completely surpassed our expectations. Designed to imitate the liveliness that comes with any Bollywood cinematic production, the open-air Rowllywood bash consisted of the most animated and unimaginable components we’ve ever encountered. Think Aladdin meets tech-house underground rave party. Surrounded by the most vivid colors, striking decor inspired by the beauty of the Hindu culture, veils, incense, and the most spirited party-goers, it was a thrilling summer evening like no other.
This time around, The Brooklyn Mirage teamed up with Avant Gardner’s indoor Kings Hall to host this year’s Rowllywood grand spectacle. Not one but two massive stages took attendees on the most magical live musical journeys throughout the event’s entirety. Featuring sounds from some of the world’s most talented superstar Djs and producers. The enclosed activities were presented by a special Desert Hearts takeover, featuring the loveliest house and techno sounds from Mikey Lion, Lee Reynolds, Marbs, special guest Bontan, Rybo b2b Lubelski, and Shalev. While the open-air soiree consisted of the most pure danceclub tech/house tunes from Erick Morillo, Gerd Janson, Roger Sanchez, Technasia b2b Dennis Cruz, Toni Varga b2b Cuartero, wAFF, and Miss Jennifer. Each room hosted its own eclectic vibe, but altogether brought the exotic Rowllywood paradise to life in the most astonishing way.
The sold out evening is one we’re sure to remember for years to come, and we can’t wait for the next elrow installation.